(PRWEB) October 14, 2008 — Any successful entrepreneurial venture requires both courage and savvy in the face of adversity. Fortune favors the bold, and so it is with Madison Who’s Who; a light in the darkness that is the current economic clime. With a dedicated goal of providing support for aspiring professionals in their networking and business consulting needs, the company has grown from fledgling beginnings to a multi-location provider of numerous advertising and consulting services.

The columns supporting the weight of this blossoming enterprise consist of two towering figures of business prowess: Matthew Schwartz and Scott Minuta. Partners in business and comrades in life, these men have borne the toils of creating a new business entity, and are now enjoying the well deserved fruits of their labor.

Mr. Schwartz was initially approached concerning the potential for the growth of social networking using the power of the online world by Mr. Minuta. Mr. Schwartz immediately recognized the validity of Mr. Minuta’s proposal, seeing the potential for such a venture as a way to help the burgeoning executive and professional class made rich by the 90s and thrust upon the precipice by the stagnation of the first decade of the 20th century. Mr. Schwartz began fashioning the administrative and financial core of Madison Who’s Who using funds from previous successful business ventures.

Growth was explosive, as the valuable services offered by the company became immediately apparent to professionals in numerous fields, and soon they began to take advantage of the services offered, which naturally led to mutual growth between both client and Madison.

Eventually the needs of the editorial, sales, networking, media, and support staff, combined with the unprecedented success of the company, resulted in the purchase and outfitting of the Madison Who’s Who Corporate Headquarters in New York City. This stately building houses the brain center through which Mr. Schwartz’s business decisions thrive and triumph over competition and the marketplace itself.

Mr. Schwartz has recognized the value of technology to the business world, and as such has modified the traditional “Who’s Who” infrastructure to capture the potential of the online world. At the time of this writing, he is engaged in negotiations which will bring Madison Who’s Who to another threshold; indeed the new implementations which are planned will almost certainly make Madison Who’s Who competitive with the top tier of social networking sites.

In addition to our vaunted online accomplishments, Mr. Schwartz is proudly presenting the 5th Edition of our celebrated Leather Bound Registry this year. Not only does this mark a continued trend of success and accomplishment, but highlights Mr. Schwartz’s defining virtues: devotion to success, and the entrepreneurial spirit against all odds.

Both Mr. Schwartz and Mr. Minuta invite you, the prestigious and accomplished professional, to visit our website, become a candidate for our basic membership, and realize your potential today.