Picking a Reputable Who’s Who Registry Friday, Aug 22 2008 

While there are many legitimate professional and biographical directories, like Madison Who’s Who, there are also some unscrupulous individuals have created Who’s Who scams that involve the selling of “memberships” in Who’s Who directories that are created online and through instant publishing services.

These are sometimes thinly veiled scams designed to get individuals to part with their money and NOT an exclusive directory like a legitimate Who’s Who published by professional directories like Madison Who’s Who, which have an elaborate selection process.

Often the companies that “own” these registries are recently incorporated and the few individuals listed in them (who often post that on their web sites) are people who are being listed in the directory as a marketing tactic.  Therefore, the publication of their names in these directories is just a form of vanity publishing, and doesn’t really accomplish the professional networking that these directories were intended for.

Often blogs or forum posts that discuss these scams have entries by someone who is stating that they used the directory to make valuable business contacts, but these posts cannot be verified and are like other online reviews that provide no verification of the consumer or user’s identity. 

If you want to benefit from all of the opportunities provided by professional directories, it’s important to choose a directory that is reputable, such as our directory at Madison Who’s Who.

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Networking Effectively Friday, Aug 22 2008 

When you go to a business networking event make sure you have plenty of business cards. Getting exposure is critical in accomplishing effective global networking. I have my business cards everywhere; in my wallet, in my planner, in my car, in my computer bag, and my briefcase.

My family members also have my cards,and give them out to everyone they talk to. As networking specialist for Entrepreneur Magazine, Ivan Misner points out, the business card is the single most powerful business tool you can invest in.

The two main functions of your card are to gain business from the person you give it to and to get your name out to other people from this person who now has your cards. When you give out your card, always write something personal on it.

This will give that card a greater chance to be held onto by the receiver. Be sure to give them more than just one card, however, so they can pass them out. A classic tip for receiving cards is to make notes on the card shortly afterwards, in order to jog your memory about that person.

Contact them after the event to say something nice and mention something specific from your meeting; this helps to remind them who you are and think about you when a potential referral comes their way.

Keep in mind, effective gloabal networking does not have to be something to dread. If you shudder just thinking about it, I challenge you to start practicing. Pick a small event where you know most of the people and feel relatively comfortable.